Monday, March 2, 2015

Case Study: Selling Your Home For $50,000 Above Zillow's Zestimate Price, in Under 5 Weeks.

(Or "Why You Need An Experienced Realtor, and not rely on Zillow or a friend to help you sell...")
Simply put, Zillow's price estimate (Zestimate) placed the value on a home we recently listed in Canyon Country at $545,000.

The estimate didn't reflect our knowledge that single story homes in that neighborhood are at a premium.

It didn't reflect that the value of the stunning view from the back yard of this home is worth an additional $30,000.
It couldn't account for how meticulous the homeowner was, in keeping their home in perfect condition. After all, the pricing information it was using was based on sales of home over a year ago! We know this, because nothing has sold around there in a year.

The video below shows a group of Realtors touring the property 2 days after we listed it, giving us feedback that was in sync with our valuation:
The home was worth far more.



We listed it for $85,000 more than Zillow's Zestimate, and knew we would have to "educate" every single person on why the home was worth more. 

But that's what a good Realtor does:
Educate.
Justify.
Calculate.
And yes, Sell. 
We entered escrow on this house at a price $50,000 above Zillow's estimate, and both the seller and buyer are thrilled. The seller is getting the true value of their home, and the buyer recognized a fair price, and didn't allow it to turn into a bidding war.

If this sounds like the kind of services you need, contact us at:
The Gallatin Group.